There are restrictions on DTC advertising of drugs in Canada, but not in the US, where the
DTC approach has had a huge impact (CMAJ 2002; 167 [3]: 289). There, sales of the 50 …

Direct-to-consumer advertising (DTCA) of prescription drugs has increased enormously over
the past decade in the United States and New Zealand, the 2 countries where it is legal. In …

David M. Gardner, Barbara Mintzes, Aleck Ostry ß See related articles pages 405 and 421
the law. 7 An added concern arises when Health Canada decisions on specific advertising …

Canadian media say DTC pharma ads the right Rx New SARS recommendations to be released
this month Page 1 NOUVELLES 822 JAMC • 14 OCT. 2003; 169 (8) Canada’s media moguls …

Officially, Canada's Food and Drug Act prohibits this direct-to-consumer advertising (DTCA).
Although a 1996 Health Canada policy paper defines DTCA as an activity “with the primary …

The article reports that direct-to-consumer (DTC) advertising is being debated in the US and
the European Union as Canada assesses the legality of DTC drug advertising in courts …

OVER THE PAST QUARTER-CENTURY, PRESCRIPTION drug manufacturers in the United
States have increasingly invested in direct-to-consumer advertising (DTCA) designed to …

New research indicates that direct-toconsumer (DTC) advertising of prescription drugs via
television, magazines and billboards has become one of the hottest revenue producers in …

This past fall, ubiquitous Medicare Advantage ads on television, radio, social media, and
across the internet looked a little different. Thanks to a recent Biden administration rule …

Is direct-to-consumer (DTC) advertising a gold mine or mine field for pharmaceutical
manufacturers? It seems to be a little of both. Consumerism has proliferated in recent …