© 2003 Canadian Medical Association or its licensors were taken by Rx&D while
discussions were in progress with the professional associations. Why, as seems apparent …

© 2003 Canadian Medical Association or its licensors were taken by Rx&D while
discussions were in progress with the professional associations. Why, as seems apparent …

It has been 18 months since Alex Gorsky replaced Bill Weldon as chief executive officer of
Johnson & Johnson. The reputation of the company Gorsky inherited from his predecessor …

S ocrates' admonition to" know thyself" was the official program theme for the 72nd annual
general meeting of the Pharmaceutical Manufacturers Association of Canada (PMAC). But …

Should doctors advertise their services? That is the question addressed in this issue by Dr
Richard Colman (1) who was advised by the General Medical Council (GMC) that his …

The aspect of marketing that seems to cause the most concern with providers and
consumers alike is the area of ethics. The possibility always exists that the tools of marketing …

The new" Policy Updates," released last month, are for the most part, a constructive
enhancement of ACCME's governance of CME. But there are portions of the new policies …

Historically, medicine has been an evolving art and science. It never remains the same. Only
in the past few decades has it been acceptable for doctors to market and promote their …

In trying to find the source of discomfort that stimulated Dr. Morton Rapp's colourful
denunciation of the Guidelines for an Ethical Association with the Pharmaceutical Industry, a …

| W| uch has been said about the four Ps of marketing–product, price, place, and promotion;
but little has been said about the importance of the big E in marketing–that is, ethics. In …