The increasing prominence of new Internet and social media technologies and their growing
importance as a source of health information are pushing the pharmaceutical industry …

We describe the emerging issues related to warnings with respect to pharmaceutical
company use of the internet as a vehicle for direct-to-consumer marketing (DTC) and market …

This article explores Michael Trebilcock's claim that the federal government's present
restrictions on direct-to-consumer advertising (dtca) of prescription drugs should not …

Direct-to-consumer advertising of prescription-only medicines is currently only permitted in
the USA and New Zealand. Barbara Mintzes and Dee Mangin provide their case against …

Background: Previous studies have investigated the effects of direct-to-consumer advertising
(DTCA) of prescription medication in the United States and in a large Canadian centre close …

The increasing importance of new technologies of the Internet and social media and their
importance as a source of health information is pushing the pharmaceutical industry to …

Prescription drugs play an increasingly significant role in the Canadian healthcare system.
Drug spending accounts for a considerable share of total healthcare expenditure and …

La publicité directe des médicaments d'ordonnance (PDMO), interdite au Canada, influence
la relation tripartite entre l'industrie pharmaceutique, les consommateurs de médicaments …