The search for self-identity is a key determinant of postmodern consumption so it is essential
for marketers to understand the concept and dynamics of self, the symbolic meaning of …

In postmodernity, consumption is a prime site for the negotiation of conflicting themes of
freedom and control. Explores the consumption of symbolic meaning through five consumption …

Advertising research has focused exclusively on the solitary subject at the expense of
understanding the role that advertising plays within the social contexts of group interaction. We …

In this paper we outline the contribution of a narrative perspective for theory and method in
consumer research. Narratives are considered to be a fundamental way by which we …

… of advertising images (the ability of an image to represent reality by partial similarity or by
analogy) means that they can be ‘soaked with meaning’ by their association with a rich variety …

The type I interferon (IFN) response protects cells from viral infection by inducing hundreds of
interferon-stimulated genes (ISGs), some of which encode direct antiviral effectors 1 , 2 , 3 . …

This paper describes how ethnographic and quasi‐ethnographic research methods can be
used in order to address the problems of the “limitations of asking” and that “people don’t …

More than 300 viruses, mostly arthropod-transmitted, are classified into the family
Bunyaviridae, making it one of the largest groupings of animal viruses (Karabatsos, 1985). Until …

Small-molecule inhibitors of the CDK4/6 cell-cycle kinases have shown clinical efficacy in
estrogen receptor (ER)-positive metastatic breast cancer, although their cytostatic effects are …

This article reports on a study of addictive consumption in the UK. Individual depth interviews
with 15 women were followed by a mail survey of a further 46 self-identified addictive …