E552 CMAJ| APRIL 18, 2017| VOLUME 189| ISSUE 15 or main outcome of the source
research article in the previous five years. 4 The reality of journalism is the difficulty, if not …

There are countless reasons nearly every scientist should learn how to communicate
effectively with the media, including increased understanding of critical research findings to …

The connection is simple: medical research findings are important information, and mass
news media are the primary source of that information for the general public. The North …

New threats to effective scientific communication make it more difficult to separate science
from science fiction. Patients can be harmed by misinformation or by misplaced trust; for …

DOI: 10.1053/cmaj. 1040005 are more accurate than feature stories, 9 print media are more
accurate than television, 10 and later coverage is more accurate than earlier coverage. 5, 7 …

Limitations are buried within manuscripts. 5 Authors base treatment recommendations on
low quality evidence. 6 Press releases seldom mention limitations of observational or …

Forbes. com5, 6 (where I am a contributor) and HealthNews-Review. org, a health
journalism watchdog site. 7 Criticisms included failure of Pelley's team to spell out …

It is estimated that 90% of the general public use mass media to remain updated with
medical advances. 1 Furthermore, a number of studies have outlined the importance of …

" The level of health care investigative reporting has never been better in this country even in
small-and medium-sized newspapers. But the once-or twice-or three-times-a-year stories …

MEDICAL JOURNALISTS ARE BELEAGUERED PRACTITIONERS IN TO-day'sfourthestate.
Theylivewithnear-instantaneousdeadlines for plucking the sound bite of the day from the …