RT Journal Article
SR Electronic
T1 Persuasion techniques can motivate patients to change eating behaviours, symposium told
JF Canadian Medical Association Journal
JO CMAJ
FD Canadian Medical Association
SP 583
OP 585
VO 152
IS 4
A1 O. Lechky
YR 1995
UL http://www.cmaj.ca/content/152/4/583.abstract
AB Although surveys show that Canadians are concerned about good nutrition, they also reveal that taste and price outrank health concerns when consumers fill their shopping carts. Such attitudes are among the biggest barriers for health care practitioners who are trying to persuade patients to adopt a balanced diet that is low in fat and sugar and high in fibre. A marketing-communications expert says physicians and dietitians can fight fire with fire by adopting persuasion strategies that have been used successfully by advertisers to sell food products.