- © 2008 Canadian Medical Association or its licensors
[CMA's Director of Publications responds:]
I thank Yoni Freedhoff for sharing his thoughts on the Coca-Cola Canada advertisement that appeared in the June 17 issue and subsequent issues of CMAJ.
As CMAJ publisher, I review all new advertisements submitted for publication in the journal. All advertisements must conform to the CMA Advertisement and Sponsorship Policies (www.cma.ca/index.cfm/ci_id/25274/la_id/1.htm). The Coca-Cola Canada advertisement fully complied with these policies, including the stipulation that advertising for food and beverages comply with the pertinent sections of the Food and Drugs Act and Regulations.
Adherence to CMA's core principles of editorial independence, institutional integrity and consistency with CMA's mission, vision and values ensures that our publications remain trusted and credible sources of information for physicians and others. I continue to welcome an open dialogue to ensure our advertising standards are understood and upheld.
Footnotes
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Competing interests: None declared.