Advertisement
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* Stuart Holtby MD

*   © 2007 Canadian Medical Association or its licensors

In a recent issue of *CMAJ* (2007;177:858), there is an advertisement for yet another testosterone product, Testim. This advertisement pictures a scantily clad young woman pressing her breasts against the windshield of a car and suggests the possible reactions of a patient receiving testosterone. Unfortunately, the ad's checklist doesn't include “offended.” There is no suitable place for ads that demean women, and the professional journal of the Canadian Medical Association is the worst possible place for such an ad. *CMAJ* policy about advertisements in the journal needs to be brought into the current century, where sexism is no more acceptable than racism.

## Footnotes

*   **Competing interests:** None declared.