Practitioner and academic recommendations for internet marketing and e-commerce curricula

T Mitchell, J Strauss - Journal of Marketing Education, 2001 - journals.sagepub.com
Ted Mitchell is associate professor of marketing in the Department of Managerial Sciences
at the University of Nevada, Reno. Judy Strauss is assistant professor of marketing in the …

Mentorship as leadership

T Mitchell - Change, 1998 - search.proquest.com
Mitchell discusses the importance of mentor relationships among leaders in higher
education. Mentorship is about teaching, sustaining a common vision and growth. …

The state of race and ethnicity in higher education

LL Espinosa, T Mitchell - Change: The Magazine of Higher …, 2020 - Taylor & Francis
Early last year, the American Council on Education (ACE) released a comprehensive volume
on the state of race and ethnicity in higher education. The 330-plus page report and its …

A principled federal role in higher education

S Baum, DN Harris, AP Kelly, T Mitchell - 2017 - vtechworks.lib.vt.edu
A new research brief from the Urban Institute outlines perspectives by nationally respected
scholars and experts regarding some of the most critical issues in higher education, along …

Utilization of the functional capacity evaluation in vocational rehabilitation

T Mitchell - Journal of Vocational Rehabilitation, 2008 - content.iospress.com
Identifying the functional capacities of the individual beset by a physical disability and the
role physical limitations play in employment, are a primary concern of the rehabilitation …

[PDF][PDF] Using the DuPont decomposing process to create a marketing model

T Mitchell, S Mitchell, C Cai - Journal of Business & Economics …, 2013 - core.ac.uk
The DuPont Model of Business is almost 100 years old. It provides a classic template for the
decomposition process that can be used to build integrated systems of performance metrics. …

Mentoring and Peer Relationships: Two Young Leaders' Perspectives

M Rao, T Mitchell - Change: The Magazine of Higher Learning, 1998 - Taylor & Francis
… leaders profiled in this survey—Michael Rao and Ted Mitchell—begin to explore these
questions, with Rao focusing on peer relationships and Mitchell on the importance of mentoring. …

Beyond the return on advertising: Elasticity of the return on advertising as a diagnostic metric to maximize profit

T Mitchell, I Makienko - Journal of Promotion Management, 2014 - Taylor & Francis
With increased marketing expenditures, managers need to be equipped with valid and
reliable measures capable of showing links between marketing investments and a firm's …

[PDF][PDF] Making Price Elasticity A Useful Metric For Maximizing Profit

T Mitchell, I Makienko, S Mitchell - American Journal of Business …, 2013 - researchgate.net
An estimate of a product’s price elasticity can be used to calculate whether a price change
will increase or decrease sales revenue. However, the price elasticity of demand does not …

[PDF][PDF] Activity Resource Elasticity: A New Approach to Project Crashing

RS Tibben-Lembke, T Mitchell - University of Nevada, 2007 - Citeseer
Traditional project crashing methods assume that, within a given range, the time saved is a
linear function of the additional resources spent. We assume the time saved is a linear …