The influence of direct-to-consumer advertising and physician promotions are examined in
this study. We further examine some of the ethical issues which may arise when physicians …

A variety of promotional strategies have been used to stimulate sales of pharmaceutical
drugs. Traditionally, push techniques have been the predominant means used to encourage …

Methods: Intervention study. 161 questionnaires were collected and analyzed after
anonymous surveys of health-care professionals (physicians and residents). Results: Nearly …

The study examines the attitudes among physicians regarding acceptance of gifts,
sponsorships, and drug samples in response to marketing efforts of pharmaceutical …

Die Pharmabranche bietet eine interessante Grundlage um den Vormarsch von
Wirtschaftsethik genauer zu erläutern. Diese Industrie besitzt einige …

The pharmaceutical industry is a critical portion of the domestic economy. In addition to its
economic impact, the activities in the pharmaceutical industry have many societal …

No Free Lunch was a US-based advocacy organization holding that marketing methods
employed by drug companies influence the way doctors and other healthcare providers …

La presente investigación tiene como objetivo determinar la actitud de los médicos hacia la
promoción farmacéutica virtual en Perú y sus factores determinantes. El modelo propuesto …

The authors who recently reviewed the barriers that inhibit the implementation of
hypertension management guidelines in Canada1 neglected to mention what might be one …

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Portal Regional da BVS Informação e Conhecimento para a Saúde português español english …