Direct-to-consumer prescription drug advertising builds bridges between patients and physicians

JAMA. 1999 Jan 27;281(4):380-2. doi: 10.1001/jama.281.4.380.
No abstract available

MeSH terms

  • Advertising*
  • Drug Industry*
  • Drug Utilization
  • Health Education
  • Humans
  • Information Dissemination
  • Patient Participation*
  • Physician-Patient Relations*
  • Public Health
  • Risk Assessment*
  • United States